That Texas Magazine

Friday, November 21, 2008

It’s check-in time for Wade Bowen’s Lost Hotel:

You’ll find it in a Small-Town along the Endless Texas Highway

Article and Photos by Howie Doyle

 

Do a search for alt-country rocker “Wade Bowen” on the Internet and you will get around 75,000 hits. Although established Texas musicians like Billy Joe Shaver or Pat Green will yield around a million search results, that’s not bad for a son of Waco who has established a music career without the support of a major label and with limited radio play for the 13 tracks on Lost Hotel, Bowen’s latest CD released in February.

This admittedly unscientific method of quantifying how “big” an artist is does reveal a key element in Wade Bowen’s success: he built it one fan at a time over the last eight years in remote roadhouses and smoke-filled honky tonks across the state, playing around 250 shows a year.

To label Bowen’s music (usually alt-country and roots rock) is to lose the diversity of influences ranging from George Straight and Patti Griffin to Led Zeppelin and Aerosmith. Unlike “Hotel California,” Bowen’s Hotel is grounded, tangible, and altogether real, in the Texas music tradition of guiding stars like Nelson, Shaver, McMurtry and Keene. (“When I was 17 years old my band was practically a Robert Earl Keene cover band,” Bowen confesses.)

When we spoke with Wade about the exciting buzz that the singer-songwriter’s music is garnering, he expressed both excitement and concern about the ever-increasing size of the venues he shares with his growing legion of fans: it makes his personal relationship with them hard to maintain.

“It’s pretty difficult,” he commented. “I try to make an appearance after every show to meet and greet, and to sign what everybody wants signed.” Wade sees familiar faces at every show, the group he refers to as his “underground fans.” Unintentionally extending the metaphor, he says they are “the roots of my success.”

Since collaborating with Pat Green on “Don’t Break My Heart Again,” a track which appeared on Green’s 2004 release, Lucky Ones, Bowen has played in stadiums and other large venues, and he likes the adrenalin roar of putting it all out there for mega-crowds. But his heart for performing is still in a more intimate setting, as it would be for one of his choice musical influences, a man fabled for both the energy and soul he shares with his audiences. “Bruce Springsteen... that’s where our live show comes from.”

“You have to work to entertain 100 people, really,” he explained. “A crowd of 20,000 just feeds off the energy; they entertain each other.”

Wade Bowen’s song, “God Bless This Town” went to number one on the Texas Music Charts, and the Country Music Television (CMT) network has kept the music video for the song in rotation, defying the songwriter’s expectations. “We made the video mainly to send out to media, and for booking festivals and fairs, but within three weeks of recording it, CMT had it on the air.” Ray Wylie Hubbard makes an appearance in the video, and Billy Joe Shaver was scheduled to, but was under the weather when it was shot. When the godfathers of Texas music are paying musical respect to a new artist like Wade, the echo is heard around the state.

The churn of the artist’s recent success, the grinding road schedule he has maintained for years, and the pressure to write new material has generated a lot of emotional ups and downs. “I’ve learned to take everything as it comes, and to keep a steady pace on the mental aspect of things.”

Wade has the contemplative, mature view of the concept of success that working musicians often adopt – at least the ones who see the glass as half-full. He is open to teaming with a major record company, but knows the move wouldn’t come without risk. “They can take the creativity away,” he explained. “We have had some interest from big labels, but it didn’t pan out. I’ve been told that my music is not commercial or radio-friendly enough, but I believe it is.” So Wade says he will simply “stay true to the art, and work to make the music better and better.”

For Wade, this is an evolving process. His muse for past releases has come in the form of a female siren. “I wrote about heartbreak, soul searching, and figuring out your direction in life. Things have changed; now I have a beautiful wife and a son.” At 14-months of age, Bruce (named after Springsteen) represents a whole other level of success for Wade, but also makes for unfamiliar creative footing. “I’m not used to writing about being happy.”

Bowen the artist draws from life; from his childhood in Waco, to his college years at Texas Tech (where he earned a degree in public relations), to his journey in music, his music carries a consistent theme. As he puts it, “No matter how bad things have been, I learned in my upbringing that there is always hope.”

Wade Bowen is currently writing for his next CD, which he plans to record in early 2007. Visit www.wadebowen.com.

See Wade perform at ZiegenBock Music Festival, Oct. 21, 2006 at ZiegenBock Field, Sam Houston Race Park at 6:45 pm.

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