Wednesday, August 27, 2008

Frequently Asked Questions (FAQ)

What type of information will That! Texas Magazine contain? Coverage of community lifestyles and traditions encompasses architecture, interior and exterior decorating, entertainment, home cooling and eating out, local history, animals and livestock, and making the transition from urban to rural living. How many people read That! Texas Magazine? Currently the distribution plan includes at least 32,500 copies. Based on our recent Reader Survey results, the average copy is read by 3.1 people, resulting in total readership of 100,750 copies. Our readers obtain the magazine through direct mail (15,000 copies), magazine racks and other methods (approx. 17,500 copies) including distribution at community and chamber of commerce events. How often is That! Texas Magazine published? That! Texas Magazine is a bimonthly publication. Each issue is distributed at the beginning of the first month listed on the cover of the magazine (i.e. the May/June issue is published and distributed in early May). Although the publication interval is two months, feature articles on subjects of interest will increase potential shelf life to a year or more. Who should advertise in the pages of That! Texas Magazine? Anyone who sells products and services to consumers (especially those with rural and country/suburban interests), including those businesses related to real estate, home building, home improvement, decorating, landscaping, gardening/farming, healthcare, events/entertainment, dining our, and a variety of other areas of commerce. If I decide to advertise, who will create my ad? We provide ad creation/layout services at no additional charge upon request. Is there a contract required to advertise? It is standard practice in the advertising industry to obtain a signed "Insertion Order" prior to publication. This document serves as a commitment from the advertiser detailing what ad type and size will be provided in the magazine as well as the final rate that will be charged. Although these Insertion Orders can be for commitments as short as only one issue, longer term commitments will result in greater ad rate discounts. What will I read about in the pages of That! Texas Magazine? Information about antiques and interior decorating Building and/or buying a home Home improvement projects Gardening/farming Restaurant reviews Ranching and raising livestock Residential real estate and farm/ranch properties Local history Local entertainment and events Q&A from our readers Seasonal outdoor/hunting/fishing information Schools and organized sports Holiday events, activities and decorating Area news and trends ...and various other informational resources and tips useful to people in our community

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